The internet and technological advance in data cabling has brought us a new way to amuse ourselves via online gaming. Its estimated 217 million people worldwide play online games, a type of gaming that allows you to play with others all over the world via the wonders of an internet connection and a good Ethernet cable to provide a fast online gaming experience. These include games where players live existentially through avatars to represent themselves such as The Sims. Alternatively there are games such as Warcraft which are strategic and require some devotion.
If you are on the payroll for an online casino you would also realise how popular the online gambling industry has become. The exact size of the online gambling industry is unknown, yet the amount of online gamblers sits in the millions and it’s understood to be growing. In the US the industry is huge, while across the pond in Europe the UK is not the leader in online gambling, France has a greater percentage of online users to gambling sites. Here in the UK the National Lottery and William Hill dominate a large percentage of the online gambling market.
Social gaming is the newest guest to the online gaming world, and at the end of next year it is anticipated there will be 68.7 million social gaming players. Social gaming is linked to social networking sites such as Facebook so people can play with friends. These games range from FarmVille where you control your own farm everyday and Social City where you construct your own town to online Scrabble. These games have allowed large brands to effectively target people’s interests and carefully place their messages and brands within the games, without disturbing the gamers’ experience. This e-marketing technology is very powerful and harnessing it will soon possibly make or break businesses.